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Business Development and Service Design

In the rapidly evolving landscape of telecommunications and information technology, implementing business development and service design strategies has become a crucial necessity for companies aiming to stay ahead and thrive in a highly competitive environment.

Business development serves as a key strategy for expanding operational reach, identifying new market opportunities, and strengthening corporate presence.

At the same time, service design plays a vital role in crafting exceptional user experiences and developing innovative products and services. Through targeted service design, companies can anticipate and meet specific customer needs, setting themselves apart from the competition.

However, the success of business development and service design initiatives is closely tied to a company’s ability to identify and implement optimal strategies.

A thorough analysis of market trends, assessment of emerging opportunities, and adoption of flexible approaches are critical factors in maximizing the benefits of these activities.

We guide clients into new markets and support them in the development of their portfolio of services/products.

In particular, we are active in the following fields:

 

  • Definition of strategies for market entry and positioning analysis, considering barriers to entry, competitors and demand.
  • Support during the start-up of new companies and business branches.
  • Definition of new services, both for internal use and for potential use in the market.
  • Design of services and products, as well as the related service architectures.
  • Technical marketing activities aimed at converting marketing requirements into technical requirements, along with the related impact and feasibility analysis.
  • Definition of network development and rollout plans.
  • Analysis of service requirements and gap analysis with respect to assets, required skills and time to market.
  • Business Case definition and Business Plan outline.
  • Drafting of implementation plans.

Success Stories

We actively participated in the start-up of wholesale fixed operators on both national and international scale
We have conducted numerous market analyses and supported service design in the FWA market and in the IP video delivery industry
We supported market analysis activities for the definition of new products and services functional to the rollout of fixed 5G and UBB networks
We have developed the portfolio of IT and ICT services for small and medium-sized enterprises of some national operators